THE OTHER NATIONAL TEAM
¿How can it be that, while we have a national team of the best players, we still don’t have one of the best fans? That’s exactly what we did for the sponsoring action of Iberdrola in the last Eurocup. We chose the best 23 fans of our country and sent them to the tournament like every other national team: with its own clothing, oficial bus, team hotel, lineup announced by Vicente del Bosque and access to all of Spain’s games.
Other campaign elements : Web, official bus, jersey